Your organization is getting attention—but with the limelight comes confusion, conspiracy theorists, and trolls.

The problem? You don’t have a background in communications to manage the growing complexity of your message & audiences.

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That’s ok—you need a fresh set of eyes on your work. It’s hard to read the label from inside the jar.

Your four steps to successful communications:

  • Identify

    We’ll discover & analyze all key stakeholders to understand who you need to engage to succeed. Then, we’ll do research to understand what they already think about your organization or industry, so we can meet them where they are.

    Stylized illustration of a woman thinking with various icons representing communication, data analysis, and productivity around her, including a bar chart, chat bubble, folder, phone, and email symbols.

  • Clarify

    After we learn what your team is already communicating, purposefully or not, we’ll find all the gaps and fill them with bulletproof materials.

  • Optimize

    With your subject-area expertise, I’ll craft messages specific to each group you need to communicate with. You’ll learn where to be consistent and where to ethically tailor messaging.

    Illustration of a smartphone with a map displayed on the screen, showing green location markers on white and brown terrain. Surrounding the phone are various purple and white circles and a green speech bubble with a white star, connected by lines.

  • Train

    We’ll make sure your whole team (current and future) understands your organization’s most important concepts—silos are for wheat, not winners.

    Illustration of a woman talking in front of a computer monitor with speech bubbles and icons representing chat, search, and social media.

From your messaging comes:

  • Confident Press Interactions

    Keep conversations on task with press kits, FAQs, and resources for in-depth review. Stop the rumor mill in its tracks with clear responses to common misconceptions.

  • Onboarding Materials

    Create a culture you can stand behind with recruiting and onboarding resources that convey key messages and values of your organization.

  • Crisis Communications

    The world is complex, and your organization is sure to have to handle a crisis at some point, whether that’s working through the next pandemic or a UFO landing.

What happens when you communicate well?

 

Your North Star—one of the keys of startup success—is clear to everyone inside and outside your organization. You understand all the important audiences, and you don’t overwhelm or confuse them with cluttered messaging.

It’s easy for strangers and influencers to understand, remember, and share what you do because your mission is clear and compelling, making referrals and growth a given, not a hope.

You recruit and hire people who “Get it” from the very beginning—you have less employee turnover and happier, more productive teams because everyone’s on the same page, working towards the same mission. Strong internal communications means you don’t build silos or have breakdowns in processes.

You don’t end up wasting money, repeating work, or leaving teams floundering without all the available resources.

You build and maintain great relationships with investors, communities, and the public because you’re consistent and transparent.

Even in a crisis, you’re able to impress your stakeholder groups and keep their goodwill—nothing phases you or your team. You don’t have to shy away from communicating your values and priorities, because you know exactly how to say what you need to, no matter the audience.

Request a 15-minute Clarity Check

I’ll review your public-facing websites, social media presence, and recent press to review where misconceptions, misinterpretations, and communication breakdowns are happening between you and your audiences. I’ll record my thoughts and send them over for you to say “You get it!” or “No, let me explain.”