Check Out The Results…

WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend

WaveCel’s Story

WaveCel is an incredible team of surgeons, scientists, engineers, and researchers based in Wilsonville Oregon who developed a helmet liner system that helps reduce rotational forces that impact the brain in oblique impacts. This revolutionary technology can help to prevent concussions sustained in accidents during high-speed sports like cycling and snowboarding. Supported by partnerships with Trek Bicycles and Burton Snowboards, WaveCel was able to go to market with WaveCel liners for Bontrager and Anon’s top-of-the-line helmets for some of the world’s most advanced athletes.

The Challenge Presented

WaveCel’s brand and advertising had previously depended almost exclusively on messaging and social media developed for a single product line, Bontrager’s WaveCel helmets, managed by Trek.  With a recent addition of snow helmets through a partnership with Anon Optics, they had two lines of products to support, and wanted to establish an online presence for the WaveCel technology itself to prepare for further launches and growth. 

How We Crafted A Solution

First, we established goals to better understand WaveCel’s business objectives that could be supported by increased quantity and quality of communication. The WaveCel team did not want to use paid media during this period, and instead focus on increased engagement with the existing devoted fans they have in the cycling and snowboarding communities. Using both established and new platforms, we developed a strategy to engage key audiences and help meet those goals over a 12-month period of support and content development.

The Results We Earned

We were able to take over writing, publishing, and managing content on four platforms, as well as start a new blog for WaveCel to build SEO and thought-leadership content for its upcoming website re-launch. The social media content we created often saw 50% increases in engagement month-over-month, with steady growth on audience size and engagement, particularly on their two key platforms, LinkedIn and Instagram.

Exclusively using organic content—without a single change to the website or a penny in ad spend—we were able to drive monthly clicks to their site from 0 to over 300 per month.

Month-over-month Increases in SEO & Engagement

During our work together, WaveCel’s primary accounts often saw greater than 50% month-over-month increases in content engagement and clicks to sales pages, with zero ad spend and before making any changes to the WaveCel website.

Testimonials & Micro-Influencers

We were able to engage the community and solicit positive testimonials, reviews, reshares, and plugs from micro-influencers in WaveCel’s niche. 

LinkedIn & Academic Articles

To prepare for a later launch of a LinkedIn-focused sales strategy, we began a LinkedIn content campaign that saw a 19,000% increase in followers, 1,000% increase in Call-To-Action button clicks, and a 49.39% clickthrough rate on a key content piece.

Time Saved

Over a twelve-month period, WaveCel’s team of engineers and business managers saved over 150+ hours of work developing, writing, editing, and managing messages and content for their online presence, which they were able to devote to developing an entirely new revenue stream and line of products.

In Closing

WaveCel’s goals were straightforward, but some of the messaging was more complex. We were able to help clarify and condense messaging across platforms to make social media engagement and new message development more efficient and impactful as WaveCel continues to grow.

Check Out What Clients Have Had to Say…

Stories matter. Make sure yours is up to the task.

"Ashton has a natural gift for branding, one that begins with her intuitive, empathy-driven approach, and ends with breathtakingly artful, emotional writing and storytelling. "

Even when you're a pro in your own right as a marketer and strategist, sometimes you're just too close to your own business to see the truth. That was Evoke + Engage pre-Ashton.

For too long, my own brand story as a freelance social media consultant and new agency founder was rooted in the past: specifically, my time working at a big advertising agency. The brands and campaigns I got to work on. The clout that came with that agency name.

The experience that had come to define my career in phase one was now defining my phase two. I knew I had a unique approach, but felt intensely frustrated that I couldn't find the words to succinctly describe that in a way that my ideal audience of purpose-driven business and marketing leaders would not just 'resonate' with, but feel deep in their bones.

And if you're not creating something truly your own as a business leader, what are you even doing?

After a brief series of fun, possibly margarita-fueled interviews, Ashton crafted a brand story for my agency that honored the unique value and intellectual property of my business, while speaking the specific language of my clients. Post-Ashton, I no longer hide in relative obscurity, head down in client work, shrinking at the insurmountable task of untangling and articulating what makes our approach truly different and game-changing for clients. Now, I have the confidence to speak the truth of what makes my agency unique - and the undeniable value that brings my clients.

Ashton has a natural gift for branding, one that begins with her intuitive, empathy-driven approach, and ends with breathtakingly artful, emotional writing and storytelling.

And let's be clear: even in the land of B2B, emotions are still at the heart of purchasing decisions. The best marketing is always a blend of art and science. But now more than ever, companies can't afford not to place art and empathy at the heart of their brand messaging.

Ashton was my compass and guiding light in this process. She took my dream and vision and helped to make it a reality.

She understood the essence of what I wanted to convey to my ideal client, she saw my ideal client avatars and she helped me to reach them—she helped allow the journey write the story. I am very pleased with the final outcome... Ashton was a pleasure to work with and she added value by taking care of all of little details that mean so much! 

She by far has been the best investment I have made this year and even last in my business.

Ashton is one of a kind. I recently lost my content specialist + writer that literally started with me when I started my business THREE years ago. Anyone who owns their own business knows how hard it is to find a new person that is as strong and competent as the last especially when the person you lost was so freaking good. Well I did it!

She was the missing piece I needed. I found someone with not only dope writing skills but a freaking rockstar strategist/ sounding board and messaging queen who got me without 100 calls/emails and back and forth. She understood what I was trying to do and had the knowledge to help me speak to those clients and put in place items I was missing.

I feel that I have spent so much money recently with the rebrand and launch of two new brands and she by far has been the best investment I have made this year and even last in my business. She has it all, writing, branding, strategy and contagious personality. When my new membership launches I know it will sell out and it will be because of her plan that she helped me create. She did above and beyond with a little extra motivation (that I needed) on the side!