Clarify your message to increase conversions, attract and retain prime talent, and get funding using my 3-Step Startup Clarity Process™
Command Higher Rates | Attract Excellent Clients | Nail Your Pitches | Increase Conversions
Having cluttered, confusing, and inconsistent messaging across your business loses you sales, funding, and employees.
Acquisition and funding are rightfully every founder’s first goal. But once those plans are implemented, maintaining relationships with investors, publics, and team members becomes all about communicating clearly & frequently.
Use my 3-Step Startup Clarity Process™ to get back on track.
How do I do it?
Understand your audience like Starbucks
What does Starbucks advertise and build their brand on? It’s not coffee. Since the beginning, they’ve marketed themselves as “the third place.” They couldn’t have come up with that without understanding what their customers (the millions of people around the world who have disposable income and enjoy coffee) really wanted… a place to meet and work that isn’t their home or regular office. They’ve learned to give the people what they want, and in doing so, sold a whole lotta coffee.
While most startups want to skip this step, it’s the difference between startups that fall down at the first hurdle, and those that become household names.
Position you for growth like AirBnB
AirBnB’s brand story and marketing have nothing to do with renting someone’s pool house on their platform. Instead, they lean on a simple shift to position themselves as the company that can help their customers get what they want.
Their tagline is simply, “Belong anywhere.” Because that’s what they help their customers feel like they can do, using their marketplace to do so. And as the world’s most valuable hospitality company, it seems to be working for them.
I’ll show you how to use this simple shift in your own positioning to get 10x results over standard marketing practices.
Use data to tell stories like Google
As one of the world’s most powerful organizations, everything Google does is heavily criticized and analyzed, meaning the stakes are high for each of their ads and messages. And yet, Google’s Year in Searches is consistently rated among the top 1% of ads for the year, every year since they started doing it. But the ads don't talk about Google at all. They show google users—people—coming together to accomplish incredible things or overcome enormous challenges, all while using Google to learn, connect, or in 2021, heal. If you want to use data to tell a story (and as a company that’s pitching, you definitely do), there’s a lot to learn from wrapping your data in a compelling story.
Increase key conversions by 25% or your money back—guaranteed.
What clients have had to say…
-
Megan Van Groll, Evoke + Engage:
Even when you're a pro in your own right as a marketer and strategist, sometimes you're just too close to your own business to see the truth. That was Evoke + Engage pre-Ashton.
For too long, my own brand story as a freelance social media consultant and new agency founder was rooted in the past: specifically, my time working at a big advertising agency. The brands and campaigns I got to work on. The clout that came with that agency name.
The experience that had come to define my career in phase one was now defining my phase two. I knew I had a unique approach, but felt intensely frustrated that I couldn't find the words to succinctly describe that in a way that my ideal audience of purpose-driven business and marketing leaders would not just 'resonate' with, but feel deep in their bones.
And if you're not creating something truly your own as a business leader, what are you even doing?
After a brief series of fun, possibly margarita-fueled interviews, Ashton crafted a brand story for my agency that honored the unique value and intellectual property of my business, while speaking the specific language of my clients. Post-Ashton, I no longer hide in relative obscurity, head down in client work, shrinking at the insurmountable task of untangling and articulating what makes our approach truly different and game-changing for clients. Now, I have the confidence to speak the truth of what makes my agency unique - and the undeniable value that brings my clients.
Ashton has a natural gift for branding, one that begins with her intuitive, empathy-driven approach, and ends with breathtakingly artful, emotional writing and storytelling.
And let's be clear: even in the land of B2B, emotions are still at the heart of purchasing decisions. The best marketing is always a blend of art and science. But now more than ever, companies can't afford not to place art and empathy at the heart of their brand messaging.
Stories matter. Make sure yours is up to the task.
-
Isabel Mayoral, Major One Media:
“I was looking for a writer that could establish and become the voice of one of my clients. Ashton was very agile and in a few sessions started wowing me - and my client - by the way in which she embraced our communications strategy and was able to create content that was unique and powerful.
I loved working with her and I look forward to working with her again soon!”
-
Gwiin Correa, Memorable Moments Travel:
Ashton was my compass and guiding light in this process. She took my dream and vision and helped to make it a reality.
She understood the essence of what I wanted to convey to my ideal client, she saw my ideal client avatars and she helped me to reach them—she helped allow the journey write the story. I am very pleased with the final outcome... Ashton was a pleasure to work with and she added value by taking care of all of little details that mean so much!
-
Courtnie Nichols—Founder, TRvLB, TravelBash, and Compass Collective:
Ashton is one of a kind. I recently lost my content specialist + writer that literally started with me when I started my business THREE years ago. Anyone who owns their own business knows how hard it is to find a new person that is as strong and competent as the last especially when the person you lost was so freaking good. Well I did it!
She was the missing piece I needed. I found someone with not only dope writing skills but a freaking rockstar strategist/ sounding board and messaging queen who got me without 100 calls/emails and back and forth. She understood what I was trying to do and had the knowledge to help me speak to those clients and put in place items I was missing.
I feel that I have spent so much money recently with the rebrand and launch of two new brands and she by far has been the best investment I have made this year and even last in my business. She has it all, writing, branding, strategy and contagious personality. When my new membership launches I know it will sell out and it will be because of her plan that she helped me create. She did above and beyond with a little extra motivation (that I needed) on the side!