WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend

WaveCel’s Story

WaveCel is an incredible team of surgeons, scientists, engineers, and researchers based in Wilsonville Oregon who developed a helmet liner system that helps reduce rotational forces that impact the brain in oblique impacts. This revolutionary technology can help to prevent concussions sustained in accidents during high-speed sports like cycling and snowboarding. Supported by partnerships with Trek Bicycles and Burton Snowboards, WaveCel was able to go to market with WaveCel liners for Bontrager and Anon’s top-of-the-line helmets for some of the world’s most advanced athletes.

The Challenge Presented

WaveCel’s brand and advertising had previously depended almost exclusively on messaging and social media developed for a single product line, Bontrager’s WaveCel helmets, managed by Trek.  With a recent addition of snow helmets through a partnership with Anon Optics, they had two lines of products to support, and wanted to establish an online presence for the WaveCel technology itself to prepare for further launches and growth. 

How We Crafted A Solution

First, we established goals to better understand WaveCel’s business objectives that could be supported by increased quantity and quality of communication. The WaveCel team did not want to use paid media during this period, and instead focus on increased engagement with the existing devoted fans they have in the cycling and snowboarding communities. Using both established and new platforms, we developed a strategy to engage key audiences and help meet those goals over a 12-month period of support and content development.

The Results We Earned

We were able to take over writing, publishing, and managing content on four platforms, as well as start a new blog for WaveCel to build SEO and thought-leadership content for its upcoming website re-launch. The social media content we created often saw 50% increases in engagement month-over-month, with steady growth on audience size and engagement, particularly on their two key platforms, LinkedIn and Instagram.

Exclusively using organic content—without a single change to the website or a penny in ad spend—we were able to drive monthly clicks to their site from 0 to over 300 per month.

Month-over-month Increases in SEO & Engagement

During our work together, WaveCel’s primary accounts often saw greater than 50% month-over-month increases in content engagement and clicks to sales pages, with zero ad spend and before making any changes to the WaveCel website.

Testimonials & Micro-Influencers in a very niche market

We were able to engage the community and solicit positive testimonials, reviews, reshares, and plugs from micro-influencers in WaveCel’s niche. 

LinkedIn & Academic Articles

To prepare for a later launch of a LinkedIn-focused sales strategy, we began a LinkedIn content campaign that saw a 19,000% increase in followers, 1,000% increase in Call-To-Action button clicks, and a 49.39% clickthrough rate on a key content piece.

Time Saved

Over a twelve-month period, WaveCel’s team of engineers and business managers saved over 150+ hours of work developing, writing, editing, and managing messages and content for their online presence, which they were able to devote to developing an entirely new revenue stream and line of products.

In Closing

WaveCel’s goals were straightforward, but some of the messaging was more complex. We were able to help clarify and condense messaging across platforms to make social media engagement and new message development more efficient and impactful as WaveCel continues to grow.