https://www.ashtonwhitney.com/resources daily 0.75 2025-12-23 https://www.ashtonwhitney.com/resources/identifying-stakeholders monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/da87ec02-ec6a-489f-9cc1-4c9d08822a11/airfocus-x8bEZVZnG_o-unsplash.jpg Resources for Brand Storytelling & Sales Narratives - Identifying stakeholders: the complete guide for planning comms - Make it stand out Photo by airfocus on Unsplash https://www.ashtonwhitney.com/resources/the-peso-media-model monthly 0.5 2022-03-05 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/b4dec5c3-5ab4-49bc-a61d-b592837560c7/8.png Resources for Brand Storytelling & Sales Narratives - The PESO Media Model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/56dfb0fc-5821-44f9-8644-a07059f342b9/9.png Resources for Brand Storytelling & Sales Narratives - The PESO Media Model - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashtonwhitney.com/resources/the-power-of-storytelling-for-startups monthly 0.5 2022-04-07 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1645916672195-OFLFAW8AJGUQXQBHL28J/austin-distel-rxpThOwuVgE-unsplash.jpg Resources for Brand Storytelling & Sales Narratives - The Power of Storytelling for Startups - Make it stand out Photo by Austin Distel on Unsplash https://www.ashtonwhitney.com/resources/elements-of-value-pyramid monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/c72545bb-174f-40af-aae8-79821347ec78/3.png Resources for Brand Storytelling & Sales Narratives - How to immediately improve every sales message you touch: a simple checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/93011417-9c62-4e2f-b744-f81e02ebc154/2.png Resources for Brand Storytelling & Sales Narratives - How to immediately improve every sales message you touch: a simple checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashtonwhitney.com/resources/minimum-viable-story monthly 0.5 2022-03-02 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/4aa80a72-a10f-45d6-94fa-716d15cf7aca/etienne-girardet-EP6_VZhzXM8-unsplash.jpg Resources for Brand Storytelling & Sales Narratives - How to Craft a Minimum Viable Story - Make it stand out Photo by Etienne Girardet on Unsplash https://www.ashtonwhitney.com/case-studies daily 0.75 2025-12-30 https://www.ashtonwhitney.com/case-studies/wavecel-sport monthly 0.5 2022-04-02 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/af48b92a-93da-4a32-aaee-5b80d24cd4cc/Instagram+Engagement Case Studies - WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/90867755-a0f1-478e-bce2-8d8e391a50fe/PXL_20210513_204232665.jpg Case Studies - WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/ca561248-dfee-44fc-9ec4-0ed58e74984d/Testimonials+and+Influencers Case Studies - WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/f9f64e0a-2efd-4777-8311-23db1d95f7be/Screen-Shot-2022-03-08-at-8.51.10-PM-1536x621.png Case Studies - WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/57fbdd13-b0d8-47f6-b7a6-67e56ee31fa6/Screen-Shot-2022-03-01-at-9.45.22-PM-1536x791.png Case Studies - WaveCel Sport sees 1,000% Increase in Call-To-Action Button Clicks, Sees 49.39% Click-Through Rate on Content Piece—With Zero Ad Spend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashtonwhitney.com/case-studies/category/success+story monthly 0.5 https://www.ashtonwhitney.com/case-studies/category/Social+Media monthly 0.5 https://www.ashtonwhitney.com/case-studies/category/Case+Studies monthly 0.5 https://www.ashtonwhitney.com/case-studies/category/press monthly 0.5 https://www.ashtonwhitney.com/case-studies/category/tips monthly 0.5 https://www.ashtonwhitney.com/podcast daily 0.75 2025-12-24 https://www.ashtonwhitney.com/podcast/a-conversation-about-mental-health-amp-sharing-your-story monthly 0.5 2025-12-24 https://www.ashtonwhitney.com/podcast/connecting-in-new-places monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/bios-and-brands-and-stories-oh-my-with-caroline-mays-of-switchblade-lemonade monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/creating-spaces-that-support-your-genius-with-stephanie-jackson monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/confident-career-decisions-with-shea-keats monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/setting-boundaries-with-samantha-pollack monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/creativity-in-trying-times-with-sierra-busch monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/confidence-on-discovery-calls-with-michelle-marie monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/how-i-made-100k-in-my-first-year-freelancing-with-megan-van-groll monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/confidence-on-camera-with-sheila-streetman monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/podcast/trusting-yourself-and-letting-go-of-everything-else-with-rachel-paz monthly 0.5 2022-01-31 https://www.ashtonwhitney.com/home daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/479b9882-e057-4b56-8e4b-b6589cdd5a2a/busy-project-manager-overwhelmed-by-work+%281%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/727f305d-7820-4555-b22d-c8a5f7f72485/bcc+graphics7.png Home - Position you for growth like AirBnB AirBnB’s brand story and marketing have nothing to do with renting someone’s pool house on their platform. Instead, they lean on a simple shift to position themselves as the company that can help their customers get what they want. Their tagline is simply, “Belong anywhere.” Because that’s what they help their customers feel like they can do, using their marketplace to do so. And as the world’s most valuable hospitality company, it seems to be working for them. I’ll show you how to use this simple shift in your own positioning to get 10x results over standard marketing practices. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/f5a99b63-03f0-49ac-84f4-24f04fe7a615/bcc+graphics3.png Home - Use data to tell stories like Google As one of the world’s most powerful organizations, everything Google does is heavily criticized and analyzed, meaning the stakes are high for each of their ads and messages. And yet, Google’s Year in Searches is consistently rated among the top 1% of ads for the year, every year since they started doing it. But the ads don't talk about Google at all. They show google users—people—coming together to accomplish incredible things or overcome enormous challenges, all while using Google to learn, connect, or in 2021, heal. If you want to use data to tell a story (and as a company that’s pitching, you definitely do), there’s a lot to learn from wrapping your data in a compelling story. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/3aa94da5-d485-4bf1-ac28-723eccf2ae86/person-working-in-a-home-office+%281%29.png Home - Understand your audience like Starbucks What does Starbucks advertise and build their brand on? It’s not coffee. Since the beginning, they’ve marketed themselves as “the third place.” They couldn’t have come up with that without understanding what their customers (the millions of people around the world who have disposable income and enjoy coffee) really wanted… a place to meet and work that isn’t their home or regular office. They’ve learned to give the people what they want, and in doing so, sold a whole lotta coffee. While most startups want to skip this step, it’s the difference between startups that fall down at the first hurdle, and those that become household names. https://www.ashtonwhitney.com/howiwork daily 1.0 2026-01-06 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653770905615-WUOE8A70B8GGQTD71TLI/7.png https://www.ashtonwhitney.com/contact daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1835ed11-ae75-4680-a415-034e57feae7e/Lily+and+Violet+the+aussiedoodles Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashtonwhitney.com/values daily 0.75 2023-10-03 https://www.ashtonwhitney.com/terms-and-conditions daily 0.75 2025-12-30 https://www.ashtonwhitney.com/privacy-policy daily 0.75 2025-12-30 https://www.ashtonwhitney.com/brand-message daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1620421482983-3OH953YWKNJBCQM7S6KH/image-asset.jpeg Brand Message VIP Day - How would it feel to have a marketing & social media plan so clear, you never have to worry about what to post again? https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1620421554679-ERA7QTUXLKSB69UVH79P/image-asset.jpeg Brand Message VIP Day - Why do I need a messaging plan? When you're starting new projects and campaigns, you need a brand "bible" to hand over to copywriters, ads managers, and anyone else who touches your brand so you can save time and money getting them up to speed. ••• You shouldn’t need a PR firm to make real impact: your mission to create positive change on the world is a message that deserves to be heard. We'll help you and others lift it higher with ease, so all your efforts have a higher ROI. https://www.ashtonwhitney.com/inkind daily 0.75 2025-08-25 https://www.ashtonwhitney.com/strategy-sprint daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Strategy Sprint https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Strategy Sprint https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Strategy Sprint https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653938260951-H17XPRJDIJXARA7IZGGZ/busy-project-manager-overwhelmed-by-work+%281%29.png Strategy Sprint https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653938320794-IH8IKYY12YJNIR9E8MVT/mobile-map-and-navigation.png Strategy Sprint https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653938342812-J7PH38LO103MF1PEQL7J/remote-worker-connecting-with-team-members+%281%29.png Strategy Sprint https://www.ashtonwhitney.com/startups daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653770905615-WUOE8A70B8GGQTD71TLI/Ashton+robertson+communications+headshot https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653938342812-J7PH38LO103MF1PEQL7J/remote-worker-connecting-with-team-members+%281%29.png For Startups - Translate the work into a message with momentum Only after the system and audiences are clear do we shape the language itself. The goal isn’t simplification or persuasion. It’s precision language that: holds up under scrutiny respects the intelligence of the audience makes complex work legible without flattening it supports real decisions and next steps This is where most people start having ‘aha!’ moments about what your team is doing. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1653938320794-IH8IKYY12YJNIR9E8MVT/mobile-map-and-navigation.png For Startups - Map the system your work has to move through Before touching language, we identify where your work needs to be understood—and where it currently breaks down. That includes: who has decision-making power where misunderstandings slow progress which audiences need depth vs. orientation where trust is fragile or fragmented This step replaces assumptions with strategic awareness. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/1578fbf7-4f0c-4968-b5df-b284887003f1/international-women%27s-day+%281%29.png For Startups - Clarify what matters to different audiences Different audiences need different levels of detail and framing. We’ll distinguish between: funders partners policymakers internal teams affected communities And clarify what each group needs to understand in order to engage, collaborate, or decide. (This is where coalitions either form or fail — don’t skip it.) https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/04fe9f94-0895-4bb5-86d7-58f6f5061f1a/Facebook+and+instagram+analytics For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/c459be01-b120-49a5-bb1c-6c5676a55bf2/Screen-Shot-2022-03-08-at-8.51.10-PM-1536x621.png For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/fc90e30e-1f45-4f51-b43f-28878cc9f29d/Linkedin+Results For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/fedab490-b269-4169-8342-a2c8c3677b00/Influencers+on+instagram For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/54bcae66-ac3c-4351-b380-9fa3c924ecbb/Travel+%26+Hospitality+Niche For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/f59bcf7a-a5ef-4e64-a848-08933c3acf40/Screen+Shot+2022-05-28+at+4.16.34+PM.png For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/56fe1482-d7d7-4c96-916f-0e2853826ff1/Megan+Van+Groll For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/243301d3-8558-4b48-952f-75ec1ec4bcbd/Gwiin+testimonial For Startups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ashtonwhitney.com/not-found daily 0.75 2025-12-30 https://images.squarespace-cdn.com/content/v1/60930ef0ba4bd95c5766b05a/dd4c2bf6-a939-4cee-bd56-bad57bf20013/Happy+Purple+Astronaut Not Found